8:00 - 9:00 Registration & Breakfast
9:00 - 9:15 Welcome Address by David Tang, President & CEO, DDB Group Singapore
9:15 - 10:45 Malcolm Gladwell
10:45 - 11:00 Break
11:00 - 12:15 Pico Iyer
12:15 - 13:15 Lunch
13:15 - 14:30 Marc Ecko
14:30 - 15:45 Stefan Sagmeister
15:45 - 16:00 Break
16:00 - 17:45 Panel Discussion moderated by Kim Das
17:45 - 18:00 Finishing Note by Paul Price, Global President, RAPP
18:00 - 20:00 Dinner & Drinks